Content marketing involves creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a specific audience. The primary goal is to drive profitable customer action by delivering information that addresses the audience's needs. It's not just about promoting a product or service directly but rather building a relationship by providing valuable content that educates, entertains, or solves problems for the audience. This content can take various forms, such as blog posts, videos, infographics, podcasts, social media posts, ebooks, and more. The key is to offer content that resonates with the target audience, establishing trust, credibility, and authority in a particular industry or niche. Ultimately, content marketing aims to engage and nurture the audience, leading them to take desired actions, such as making a purchase, subscribing, or sharing the content.

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